Why Bounce Rate Is a Design Problem, Not Just an SEO Metric: Improving User Experience
Lots of folks talk about bounce rate like it's just some number on a spreadsheet, a thing for the SEO crowd. But honestly, when someone clicks away from your site super fast, it's a sign that the experience wasn't what they hoped for. And that's where design really comes into play. It's not just about making things look pretty; it's about making sure people can actually use your site and find what they need. This article is all about why bounce rate is actually a design problem, not just a marketing metric, and how fixing the user experience can make a big difference. Key Takeaways Bounce rate is a signal that users aren't connecting with your website, and this disconnect is often a symptom of poor user experience (UX) design. First impressions matter a lot; sites have only a few seconds to convince visitors to stay, making clear value and easy navigation essential. Visual appeal, readable content, and a site that works well on phones are design element...